Collections are groups of products that share a theme: summer, under $20, new arrivals, gifts for her, whatever makes sense for your store.

"Sloane, create a collection called New Arrivals and add everything I've added in the last month" works. You can also ask Sloane to suggest collections if you have a big catalog and do not know where to start.

A name, a short description and optionally a cover image. Sloane can draft any of these for you.

Pick products to include. A product can belong to more than one collection. You can drag and drop products to change how they appear on your storefront. Put your strongest items first.

Collections can be active or hidden. Hidden collections are useful for seasonal groupings or behind-the-scenes organization. Empty collections do not appear to customers.